Project focused on voter conversations finds Nicola Sturgeon’s party is discussed more than others
THE SNP is dominating more conversations in Scotland than other parties across the rest of the UK, according to a new study.
The research by the Keller Fay group tracked what people are talking about and found that 51 per cent of Scots spoke about the SNP, its leader Nicola Sturgeon or its other politicians in the past week.
This compared with 39 per cent of people in the UK who had talked about the Conservatives or Labour, 35 per cent who had talked about Ukip, 20 per cent who spoke about the Liberal Democrats and 15 per cent who had spoke about the Greens.
Across the UK, the area which is talking most about the General Election is London at 65 per cent, closely followed by Scotland at 64 per cent.
The poll also found that older people were more likely to have discussed the election in the past week with 67 per cent of 55-69 year olds bringing it up in conversation compared to 57 per cent of 16-24 year olds.
Sixty-one per cent of 25-34 year olds have been involved in political conversation, with 59 per cent of 35-54 year olds taking part in discussions.
The poll also found that men were more likely to have discussed a party, leader or politicians in the past week, than women. The figure for men is 63 per cent compared with 58 per cent for women.
The General Election takes place on Thursday 7 May.
Picture by Ewan McIntosh